Clinique’s #StartBetter campaign paved the way for social war rooms and consumer engagement in real time. StartBetter was launched with a manifesto animation which encouraged viewers to share what they would #StartBetter. On launch, we created a 2-day War Room and surprised select respondents by designing their words into personalized response posts in the theme of the campaign. It has been the brand’s
most successful social media campaign to date. Result:

• Clinique’s most successful Facebook post of all time with 9.9MM total impressions, 1MM total video views, 284k total engagements
• 98% positive sentiment
• 40 real-time, customized responses in GIF and Static format
• Global roll-out to international markets