Being the first to do something is always great, so when Facebook launched their LIVE tool and it coincided with the 100 year anniversary of US National Parks, we knew we had the opportunity to do something special. Airbnb National Parks was a delightful production project where we  followed the sun across three US National Parks (Sunrise in Yellowstone – Midday at Joshua Tree – Sunset in Acadia). While everyone else was contributing the noise already polluting Facebook, we provided 12-hours of peaceful streaming from some of the most beautiful locations in the world. The results:

• 2.5m total impressions in just 12 hrs
• We switched the conversation from customer service requests, to an unprecedented +98% sentiment
• Inspired over 260,000 people to consider a vacation with Airbnb at one of our National Parks homes
• Webby / Events & Live Webcast / 2017
• Webby / Social / Best Use of Video / 2017 
• Addy / Bronze / Social Media – Single Execution / 2017
• Shorty / Gold / Video / 2017