Hailed ‘Interactive History’ (Tech Crunch) and ranked #50 out of the world’s 100 most creative executions (Gunn Report), Gatorade’s Serena Williams MatchPoint was the first ever multi level video game launched on Snapchat that revolutionized the use of the platform and defined best practice. To celebrate Serena’s ‘Best Athlete’ reign we built a 22-level game that takes players through each of Serena’s grand slam wins, replicating the courts, her outfits and her opponents as each level gets exponentially harder than the last. The campaign remains the benchmark of success on the platform and boasts the following unprecedented results:

• Time spent: Average: .3 seconds | Serena: 3 minutes
• Impressions: Average: 10 million | Serena: 340 million
• Share rate: Average: 2% | Serena: 36% share rate (1 in every 3 users shared the game with their friends)
• Multitude of Awards Wins from Cannes Lions, Clio Awards, Webby’s, D&AD and The One Show
• Still remains Snap’s creative benchmark to this day