‘’One Young World’ – a pop-up newsroom created to capture stories from the One Young World Summit in Zurich in real time With a team on the ground and a team in NY, we captured high value content and distributed it in real time on Facebook, Storify, Twitter and the newly created One Young Newsroom site. The OYW ecosystem included: a robust editorial website, social media activation, video content, celebrity endorsements, OLA and a mobile app. campaign results included:

• 188MM impressions on Facebook & Twitter globally
• 409% increase in Twitter activity from the previous year
• 103MM editorial impressions on Huffington Post
• 25.5MM views of our CNN Presents blog
• 1.7MM Broadcast impressions on CNN.