QuickBooks champions small business owners and the self-employed. For year 2 of our ‘Backing You’ campaign, we reminded those who work for themselves that it’s time to get what they’re owed for all the hard work they put in- namely, more time and more money.
We did it with a coach like no other- Danny DeVito. In a series of films, Danny cheers on real small business owners, including an electrician, a personal trainer and a dog groomer/daycare owner. In addition, a series of instructional mini web films called ‘Danny Teaches’ allow Danny to demonstrate the utter simplicity of QuickBooks’ product suite (so simple, they only take 15 seconds to teach). The campaign was also backed by the gif that keeps on giving- dozens of Danny gifs, which quickly racked up 743 million downloads. Because…he’s Danny.
