TikTok For Business: the newest self-serve ad platform to hit social. But in a world full of Instagrams, Facebooks, and Snapchats, how do we convince brands to make ads on TikTok, too? Tell them not to.
In a little jab at the ad world, we launched a global platform, design system, and first ever campaign for TikTok for Business where we made some ads, telling people not to make ads.